Have you had a negative experience using an SEO agency? If yes, you should know that you are not alone. Many business owners have heard a lot of SEO horror stories or experienced a few themselves. Well, like other industries, there are agencies that are not worth partnering with. So, it is always advisable to do background research on the SEO agency you want to hire.
Another way of getting the most out of an SEO agency is to ask the right questions before signing the contract or in the course of your engagement. That said, here is an overview of some of the basic questions business owners ask SEO agents and their answers:
- After an SEO Agency has received my recommended keywords and key phrases, what’s next?
Most SEO agencies will first track the keywords and key phrases that you have suggested on your website. They will also do the tracking on your competitors’ websites for comparison purposes. They will then come with a list of keywords that they plan to use and ask you to approve them. Immediately you approve the keywords, the agency will begin.
- Why didn’t the SEO agency that I hired to use the keywords that I recommended?
If an SEO agency decides not to use the keywords that you suggested, it may be because they found high-volume alternatives. The goal of any good SEO agency is to use high-volume keywords and key phrases that are related to your industry. The other possible explanation may be because your website lacks pages with content that is closely related to the keywords.
- The agency wants me to move most of the digital properties over to them. Should I proceed?
There are some agencies that will try to control all your digital properties. They will try to sell you new website design, suggest that you get a new domain, set up Google properties on their account, and convince you to move your website to their hosting. They may argue that it will make things easier if everything is managed by one company. Technically, they may be right but it is not a must that it has to be done this way. It is much better to use a specialist SEO agency for your SEO needs, a different company to handle your hosting, and another to develop for you a website.
There you have it; FAQs people ask when dealing with SEO agencies. Hopefully, they will go a long way in helping you have a positive experience with the agency that you choose to work with.