To understand search engine ranking algorithm is quite complicated task. As each search engine has its own algorithm to evaluate value of webpage and no one knows exact factors and validation of that algorithm. The awareness of SEO has increased these days and so lots of website owners want to apply SEO techniques on their websites.

While making WebPages why any webmaster thinks twice before integrating Flash page? The reason number of SEOs has states for not making flash pages is that Flash is not Search Engine Friendly, but why is it so? Why are they saying so? What’s the reason behind, Flash not being an SE Friendly? The answer to this question is very simple and straight forward but some people have made it very complicated. So let’s have some information about why flash is used heavily by website owners and how should we apply SEO techniques to it.

Flash pages can attract visitor easily, as visitors would not have to read anything and they are given everything what they want with flash movie. Another reason, why people love to see flash design is that flash pages are very interactive by nature. Flash design attracts visitors, so direct traffic would increase and ultimately ends up with online sales, so shouldn’t we use flash? Today most of SEO practitioners are aware of best techniques for ranking your page higher in Search Engines, but what exactly client want is ‘SALES’ and Flash help you to get sales. Flash force visitor to surf our site and to bring them the sales. So should website owner integrate flash pages or not?

Search engines always prefer to crawl text rather then images, flash, and other scripts. So when your client needs flash in page and as well want to apply SEO techniques then use enough text content and keywords in combination with Flash. So your visitors will be satisfied as well your visibility will increase in SERPs (Search Engine Ranking Positions). You can easily and effectively use flash in your html pages. If your HTML page contains some flash areas then it will look interesting and search engine friendly also as text links and good content is there.

Link Building is also as important as any SEO technique, so concentrate on this area also. While building links you should always take care of anchor text and quality of links. The links should be from relevant and some what authentic websites to get benefit. All quality back links to your flash site will help the search engine to find out your website, and all good links bring traffic to your site when you’re not indexed.

Moreover flash pages would be very useful while using Google Adword, Yahoo Search Marketing or another Pay Per Click (PPC) option. As your Ad won’t rank according to that complicated algorithm, the only matters here is Cost-Per-Click Bid, Relevance and Click-Through-Ratio. So once a visitor comes on your website through PPC Campaign you can easily convert it into sales.

As each coin has two sides so do flash has. The only thing matter here is how you use it. Use flash while taking some tips in minds, which are as under:

Tips for using Flash in website

•    Use accessibility features in Macromedia’s Studio MX to enhance the Flash. This will help accessibility readers purvey the content to visitors that rely upon the options in their browsers.

•    Your Flash links should point to HTML pages, not another Flash page because now a days search engine has improved their ability to read the link in flash but still not successful in reading content. So it may not index content if the link from Flash page just points to another Flash page.

•    Advise to the Flash designer that to use motion & static text as much as possible. This will help also reduces the rate of duplicate content.

•    Give control to the user to skip or turn off sounds and animations or jump to the site before completing movie.

•    Don’t effort to cover content or text with Flash.

•    Use perfect combination of flash and content on page.

•    Use text link to other pages.

Happy SEOing.

• 3 Comments

Many a times it happens that you are having lots of visits to your website but only few of them actually convert into sale of your product or service. Why is it so, even though we are selling what visitor is looking for? The biggest reason, I have always came across is that visitor is not getting what he is looking for either because of complex navigation structure or lack of visitors knowledge for navigation. So how can we help our visitors to find what they are looking for ? Answer is with Contact Request Form or Live Chat feature.

Now days, visitors have became so busy and lazy that they don’t fill contact request form. So the best way out today to help your visitor at large is with Live Chat feature.

Live chat feature provide our professional support staff a live online presence, which allows them to chat and answer the questions of visitors visiting our website. Live chat not only benefits website owner, they do benefit website visitors also. It gives an easy way to website owner & visitor to make initial contact with each other and discuss their projects needs. Live chat allows us to monitor our website for chat requests, 24 hours a day & 7 days a week, from any where, from any computer connected to the Internet.

With this live chat feature you can keep track of your website and can offer live chat feature to visitors visiting your website. This can very well help you in finding your visitors needs and short it out easily. Also can boost the visitor’s satisfaction level with your conversation and convert prospective visitors into actual clients.

Each & every visitors who comes to our website tends to be very important to us but it get more critical when visitor comes from your pay-per-click (PPC) campaign (like Google AdWords, Yahoo Search Marketing, etc.) because you are paying for each and every click / visitor. At that time the visitor’s conversation ratio of your website becomes an important factor. What is you getting visits but not converting them into your clients / customer? It’s useless. You are just paying money, without getting any business. The most important factor why visitors are not getting converted is they remain unsatisfied with what they actually need from your website but if you have live support feature active, your executives can easily explain visitors and convert them into actual customers.

The one best amongst such live chat help provider is Crafty Syntax Live Help. Also with Crafty Syntax Live Help, you can see the IP address of visitors visiting your website, you can manually invite visitors to chat with you, alerts on new visitors arrival, alerts on visitors chat request as well you can know from which page that specific user has came from (i.e. google search with queried keywords, url of referral website, etc.)

1. Online Operators
2. Online Visitors
3. Chat Controls
4. Chat Sessions
5. Chat
6. Chat options

Some of the best feature which makes the Crafty Syntax Live Help a unique functionality includes:

• Live Support with visitors on your site in real time
• Allowing multiple operators to login at the same time
• Creating multiple departments for visitors to chat from (i.e. Sales Department, Technical Department, etc.).
• Use multiple languages
• Auto as well manual inviting visitors to chat
• Ability to create your own customized questions
• Referrer webpage tracking
• Multiple chat sessions
• Sound alert on arrival of new visitors & chat request
• Leave a message facility (if offline)
• Quick responses
• Customizable graphics

I am sure with this feature your can definitely satisfy visitors visiting your website as well can improve conversation ratio. So according to Website Usability Experts it’s worth using Crafty Syntax Live Help feature in your website.

Comments are welcome.

• 2 Comments

Hell All,

Few days ago, I had a chat with a Google Adwords Specialist regarding targeting multilingual domains in single campaign & using special characters in Ad Taglines, I would like to paste chat for my dearest visitors & who are confused about targeting different domain in a single Adwords login account.

Here the chat goes:
———-
Julia M: Hello, Altaf. Thanks for contacting Google AdWords. I’m happy to help you.
Julia M: I understand you’d like to write ads in Italian, French and German.
Julia M: Is that correct?
Altaf: yes exactly
Julia M: Okay. I’d be happy to show you how to do that.
Altaf: yes, sure that would be a great help
Julia M: You have a couple of options. You can create separate campaigns that each target a specific language. That way, you can write all of your keywords and ads in Italian for one campaign, in French for another campaign, etc.
Julia M: That will guarantee that your Italian ads will show up for users who have their interface set to Italian, etc.
Julia M: Or, you can put all of the ads in one campaign and target multiple languages.
Julia M: That would mean any of the ads would be eligible to show to any of the languages you targeted.
Altaf: Ok, I am aware about that but what I would like to ask you is, can I use any special characters in ads?
Altaf: like “ref” sign in Café
Julia M: Let me look into that for you Altaf.
Altaf: sure
Julia M: Thank you for your patience, Altaf.
Julia M: You can use the characters in your ad. You’ll just need to be able to type them from your keyboard. We don’t have a menu of the characters available when you’re creating your ad text.
Altaf: ok, I got it
Altaf: and also, I want to know, if I can target ads for different domain from 1 PPC Account
Altaf: domains are location specific
Julia M : Yes, you can advertise different domains with the same account.
Altaf: I have multilingual website, which has 4 domains i.e. www.mydomain.com, www.mydomain.it, www.mydomain.de, www.mydomain.fr
Altaf: can I target each of them from single adword login?
Julia M: I would suggest creating a separate campaign for each of those domains.
Julia M: That’s done within your one account.
Altaf: Yes, that can be done
Altaf: and the special characters are allowed to be mention in ad, provided I write with other software and paste it into Ads. Am I correct ?
Julia M: Yes, that’s correct.
Altaf: Thanks a lot for your help, Julia
Altaf: Have a nice time
Julia M: You’re welcome, Altaf. It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day!
———-
PS: Julia M is Google Adwords Professional Team Member

I hope my this chat clarifies few doubts of yours, for working smoothly on your PPC Campaign in Google Adwords.

• 1 Comment

What does Long Tail keywords means?

Long tail keywords are a multi- keyword phrases queries which are used by visitors in search engines to arrive at your website. Long tail keywords are less popular, less competitive and less searched for, but long tail keywords has much more changes to get your visitor convert than the general or main keyword topic and they exactly represent a visitor’s need for specific product or information.

So if we choose many long tail keywords then it can significantly increase website traffic and conversions. This is an example. ‘SEO Consultant’ is the general keyword topic and long tail keyword within this niche includes terms such as the following:

• looking for a seo consultant in ahmedabad, india
• affordable web seo services
• best seo service with ppc campaign management
• low cost seo services in india

Let’s get back to business basics, not because I think you don’t know your own business, but because I honestly believe that blogging can help each core fragment of what makes up a successful and viable company. The core needs for any business are as follows:

• Marketing ideas
• A quality product
• Online Visibility / Branding
• A well-trained team of people who work hard to make the company succeed

You also need good marketing, great customer relations, an awesome sales force, decent customer support, and a lost of other factors. But if you have a product worth selling and solid Marketing Consultant like me (lol), the rest will follow naturally.

• 1 Comment

After a long time, today I am posting something about PPC. Short form of pay-per-click is PPC. Mind it, PPC doesn’t mean Google Adwords only, which most of people thinks.

Many people ask me what is PPC and how it works, so I though of why not to post something related to PPC which can answer the very basic question of PPC potential clients or marketers.

What does PPC Mean ?

The amount paid to specific website or SE for getting single click or visit, is call pay per click.

Who Provides PPC?

Google Adwords, Yahoo Search Marketing, MSN and many other websites provides sponser listing (PPC). Undoubtedly amongst all, Google Adwords is most happening, as its most traffic driving Search Engine.

Is there any fix Amount to be paid per click?

In general No, there is no fix amount decided by any SE or website to be paid for single click. The amount of money to be paid per click in different PPC Campaing is decided by website / SEO after considering many factors and formula. Let’s not get deep into it, as its very logical as well bit technical.

Is it beneficial?

Afcourse, it is beneficial. Provided, it is done with extreme care or it will just waste your money with no benefits in return.

So, before going for PPC Campaign, understand it properly and implement it with utmost care.

I am looking forward to write more on PPC in near future.

• 0 Comments