On June 18, 2008 Google Adwords Blog has announced that the load time factor of landing page will be incorporated into keywords’ Quality Scores.

In the early March Google announced that they are soon going to include one additional factor into calculating Quality Score for the keywords in Google Adwords. The factor which they were going to include for calculating quality score is page loading time of landing page. This factor is going to evaluate the exact loading time of the landing page (the page which is displayed, when visitor clicks you ad), where loading time is defined as the amount of time taken for a user to see the landing page.

Google is always concern and focused about the user experience. At Google, their users should always get what they are finding for at the lowest efforts. Google’ top most priority is good user experience. Google’s founder, Larry and Sergey has articulated a philosophy “Fast is better than slow.” And in same reference Google has announced the launch of new factor of loading time of landing page in Google Adwords.

Google thinks that when a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly. The keywords with landing pages that load slowly may display lower quality scores and thus result in higher minimum bids. On another hand, keywords with landing pages that load very quickly may get higher Quality Scores and effect in lower minimum bids.

To learn more about load time and landing page quality, please see Google Adwords announcement Post.

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