After a long time, today I am posting something about PPC. Short form of pay-per-click is PPC. Mind it, PPC doesn’t mean Google Adwords only, which most of people thinks.

Many people ask me what is PPC and how it works, so I though of why not to post something related to PPC which can answer the very basic question of PPC potential clients or marketers.

What does PPC Mean ?

The amount paid to specific website or SE for getting single click or visit, is call pay per click.

Who Provides PPC?

Google Adwords, Yahoo Search Marketing, MSN and many other websites provides sponser listing (PPC). Undoubtedly amongst all, Google Adwords is most happening, as its most traffic driving Search Engine.

Is there any fix Amount to be paid per click?

In general No, there is no fix amount decided by any SE or website to be paid for single click. The amount of money to be paid per click in different PPC Campaing is decided by website / SEO after considering many factors and formula. Let’s not get deep into it, as its very logical as well bit technical.

Is it beneficial?

Afcourse, it is beneficial. Provided, it is done with extreme care or it will just waste your money with no benefits in return.

So, before going for PPC Campaign, understand it properly and implement it with utmost care.

I am looking forward to write more on PPC in near future.