A Scoop On The Recent Google Core Updates And How They’ll Affect Your SEO Strategy

Anyone who is familiar with the SEO world knows that Google unleashes algorithm core updates from time to time. Some are massive shakeups in SERPs while others are negligible tweaks. These updates, whether subtle or big, affect websites in a number of ways. Some websites experience a surge in website traffic while a majority observes low rankings immediately after such updates.

Here, we have compiled a list of three biggest and recent Google core updates beginning from the most recent. You might find the information useful if you want to know more about changes in Google’s algorithm and how they will affect your SEO strategy.

  • June 2019 Core Update

On June 2, Google released an announcement through its Twitter account about an upcoming June 2019 Core Update. The algorithm uses various weighted components of a webpage and compares it with a search query with the goal of giving the user the best possible results.

Unlike previous algorithm updates, this one came with a warning. This notice immediately threw the SEO community into a frenzy of speculations. Many of them thought that the update must be massive no wonder Google has given warning.

As at now, the June 2019 core update is live and as expected, it has caused incredible waves in SEO. Reports claim that the Google algorithm update has already affected websites, particularly those that depend on amassing search result. A perfect example is Daily Mail that has complained of a 50% drop in daily traffic. More sites have experienced significant drops in visibility after the update went live. On the other hand, sites such as Sun, Mirror, and HuffPost have enjoyed massive gains in visibility since the core update was implemented.

Overall, the June 2019 update will either make a positive or negative impact depending on your website and that of your competitors. Like other updates, there is no fix to this since it is not targeted to specific websites and SEO elements.

  • March 2019 Core Algorithm Update

Another recent update that caused drastic drops in web traffic is the March 2019 Core Algorithm Update. As you might have guessed, this particular one came before the June 2019 Core Algorithm update. According to the update, Google wants websites to abide by certain guidelines failure to which they will be penalized. Unfortunately, since the implementation of this algorithm, Google hasn’t really given guidance on how the update is going to impact websites.

Although there is no clear direction about the update from Google, data from SEO research shows that the update is somewhat a downgrade, as seen by the number of websites that have dropped in rankings. The March 2019 update is not focused on any niche, doesn’t target certain signals like backlinks and content quality and is just there to improve how Google matches search queries to web pages. The best way to approach this is to keep generation relevant, high-quality content that appeals to users.

  • The Incremental Algorithm

The incremental algorithm update was rolled out on 18 January 2019 by Google with the primary targets being blogs and News Websites. This happened simultaneously with Google’s release of the best practices for News sites where they requested for clear headlines and time stamps. Additionally, the search engine is also particular on who qualifies as a news content writer. According to the algorithm, site owners should ensure that they have author bio pages and clear bylines for their writers. Furthermore, duplication, scraping, and rewriting of content is not acceptable and site owners should use HTTPS for all their pages and posts.

There you have it; three recent and massive Google core updates. Clearly, your best line of defense as a site owner is to create user-friendly content and abide by Google’s rules. This way, even if an update affects you negatively, it doesn’t take long before you bounce back.

Hiring The Best SEO Expert

Every website needs site optimization. The images, videos and written content on a website must be optimized to make it easier for search engines to find and index them. When looking for the best SEO provider in the city, you should take your time to conduct a little bit of research to identify the best one for your needs.

Why SEO Services are Necessary

Without site optimization, your website will rank poorly on major search engines. When someone searches for a product or service you are offering, they will not be able to find you on the search results page. This means that you may have the best products and services, but poor site optimization will prevent you from selling to potential clients. To boost your chances of selling online, you should hire a competent SEO professional to help you optimize your website content.

What to Look for in an SEO Expert

  • Experience

The top SEO experts know the best strategies to use to optimize websites. They also know what works and what does not work. Therefore, you can be assured of getting quality services when you hire the most experienced SEO providers to offer the service you need. Do not just consider the years of experience as the number of websites a firm has optimized in the past must be considered. The types of websites a firm has optimized in the past should also be taken into consideration.

  • Cost

The fees charged by different firms to optimize your website should be compared. This is because you are looking for an affordable contractor. Obviously, you have limited financial resources, so you have to look for a firm whose services are within your financial reach. The good news is that rates are competitive due to intense competition in the industry.

  • Reputation

The most trusted and most reliable SEO firms should be accorded special consideration. You want to hire a firm with a proven track record of helping clients get the desired results. Therefore, you have to read as many reviews as you can find before committing yourself. Firms that are highly-rated deserve to get special consideration as they have a proven track record.

  • Guarantees

The best SEO firms usually offer different types of guarantees. For instance, they offer customer satisfaction guarantees as well as money-back guarantees. For instance, the ideal firm should guarantee a first-page ranking within a month. Be sure to compare guarantees before making your final decision because guarantees help to ensure you get the best value for money.

Tips For Great SEO

Anyone who owns a website should be very aware of just how important search engine optimization is these days. In order for a person to really get a good ranking with their website, it needs to be optimized for SEO as much as possible. How can this be done? There are definitely a few things to consider, but here are some general tips to keep in mind.

Keep the website speedy

Nobody likes to visit a website that is not loading quickly. If that happens to be the case, it is just going to drop in the rankings overall. You should always be striving for good customer experience because it’s a waste of time otherwise.

Always make sure to check how the website is performing. If a video or graphic is not loading properly, it is time to remove it or fix it. Otherwise, it will take a big hit in search engine results.

Use inbound and outbound links

Linking is very important for any website, and the girls for links to other pages on the website, and external links as well.

Linking relevant information is just going to make the website in general look a lot more useful. Nobody wants to be in a situation where their website is just not getting much action in general.

Don’t stuff writing with keywords

They can be very tempting to stuff keywords into every article, but that is just not a natural way of writing. A lot of companies now are looking for articles that are actually meaningful to human readers.

Google is getting smarter and smarter when it comes to how their algorithm works. What worked a decade ago simply can’t work these days. Don’t try to game the system by stuffing keywords in that make no sense whatsoever. Instead, write for an audience, and it will go a lot further with SEO.

Link up with other trustworthy websites

One of the best ways to really start to improve SEO is to get help from other websites that are related in your field. This is going to be beneficial for both parties because links are going to be worth quite a bit.

Do enough research beforehand to make sure that the website you were partnering up with has taken the same type of steps. This could be something that can be done again and again as well.

Make URLs as clean as possible

Take advantage of customizing the URL to make everything look a lot more professional. Having random numbers and letters in every URL is just not as good as your practice.

Basic Questions People Ask: SEO Agents Answered

Have you had a negative experience using an SEO agency? If yes, you should know that you are not alone. Many business owners have heard a lot of SEO horror stories or experienced a few themselves. Well, like other industries, there are agencies that are not worth partnering with. So, it is always advisable to do background research on the SEO agency you want to hire.

Another way of getting the most out of an SEO agency is to ask the right questions before signing the contract or in the course of your engagement. That said, here is an overview of some of the basic questions business owners ask SEO agents and their answers:

  • After an SEO Agency has received my recommended keywords and key phrases, what’s next?

Most SEO agencies will first track the keywords and key phrases that you have suggested on your website. They will also do the tracking on your competitors’ websites for comparison purposes. They will then come with a list of keywords that they plan to use and ask you to approve them. Immediately you approve the keywords, the agency will begin.

  • Why didn’t the SEO agency that I hired to use the keywords that I recommended?

If an SEO agency decides not to use the keywords that you suggested, it may be because they found high-volume alternatives. The goal of any good SEO agency is to use high-volume keywords and key phrases that are related to your industry. The other possible explanation may be because your website lacks pages with content that is closely related to the keywords.

  • The agency wants me to move most of the digital properties over to them. Should I proceed?

There are some agencies that will try to control all your digital properties. They will try to sell you new website design, suggest that you get a new domain, set up Google properties on their account, and convince you to move your website to their hosting. They may argue that it will make things easier if everything is managed by one company. Technically, they may be right but it is not a must that it has to be done this way. It is much better to use a specialist SEO agency for your SEO needs, a different company to handle your hosting, and another to develop for you a website.

There you have it; FAQs people ask when dealing with SEO agencies. Hopefully, they will go a long way in helping you have a positive experience with the agency that you choose to work with.

DominatingSEO.net – Here to Help

Welcome, and thank you for taking the time to check out how we might be able to help you at DominatingSEO.net. Since you are here, I’m going to make the assumption that you have a website that you wish were performing better in search engines such as Google, Yahoo, and Bing. My guess is that you put up a site that you felt quite sure would increase your business; and yet, here it may be, perhaps months later, and hardly anyone has shopped from your site or place of business as a result.

We feel your pain. You are certainly not alone. After all, consider all the various companies all over the globe who are in the business of gaining YOUR business for their SEO services. My guess is it’s in the thousands, if not hundreds of thousands. As you ponder the type of help that you are looking for when it comes to your own Search Engine Optimization (SEO) needs, consider something: If you were looking on the web for help, and you found a site like ours, did the folks behind that site do a good job of making themselves easy to find? If they did, and you found them in a quick search, chances are pretty good that THEY are pretty good at being found.

So, my first tip to you is this: If THEY did a good job marketing themselves, maybe they can do the same for you. Why not give them a call? We’ll have more information coming soon. But, for now, just think about that!